How can my poetry translate into a wedding gift people will buy?

An interesting response to a reader’s question, by Jo Malone of The Standard. I note however that Jo fails to mention the option of self-publishing in her response, http://www.standard.co.uk/business/ask-jo-malone-how-can-my-poetry-translate-into-a-wedding-gift-people-will-buy-a3412361.html.

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